![So long, soju? South Korea is the fastest-growing whisky market in the world – and the likes of LVMH are trying to cash in on the country's love of single malt despite So long, soju? South Korea is the fastest-growing whisky market in the world – and the likes of LVMH are trying to cash in on the country's love of single malt despite](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/18/15295342-1320-4ae8-84e7-ff775053ee2d_622cba11.jpg)
So long, soju? South Korea is the fastest-growing whisky market in the world – and the likes of LVMH are trying to cash in on the country's love of single malt despite
![No hangovers': young Koreans used to beer and soju go crazy for whisky, and premium Scotch like Macallan is selling out | South China Morning Post No hangovers': young Koreans used to beer and soju go crazy for whisky, and premium Scotch like Macallan is selling out | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/01/17/ddb52db0-9424-4715-a4d6-ae3c5ed654e9_aa66826e.jpg?itok=HrIlcbrr&v=1673939719)
No hangovers': young Koreans used to beer and soju go crazy for whisky, and premium Scotch like Macallan is selling out | South China Morning Post
![Korean Soju Shot Glasses Set, Also for Whiskey,Tequila,and Liquor, Dishwasher Safe Clarity Glassware, 1.7 oz (8PCS) : Amazon.co.uk: Home & Kitchen Korean Soju Shot Glasses Set, Also for Whiskey,Tequila,and Liquor, Dishwasher Safe Clarity Glassware, 1.7 oz (8PCS) : Amazon.co.uk: Home & Kitchen](https://m.media-amazon.com/images/I/61zkayO7eoL._AC_UF894,1000_QL80_.jpg)