![Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO](https://www.nme.com/wp-content/uploads/2022/07/ador-newjeans-attention-debut-music-video-hybe-girl-group.jpg)
Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO
![Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. The king of blue jeans, Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. The king of blue jeans,](https://c8.alamy.com/comp/2ET26B2/vintage-501-jeans-in-the-levi-strauss-and-cos-new-flagship-store-in-times-square-in-new-york-on-its-grand-opening-day-friday-november-16-2018-the-king-of-blue-jeans-levi-strauss-co-announced-plans-for-an-initial-public-offering-to-take-place-in-the-first-quarter-of-2019-which-would-value-the-company-a-5-billion-levis-recently-reported-it-fourth-consecutive-quarter-of-double-digit-growth-the-company-is-currently-privately-owned-by-the-descendants-of-levi-strauss-photo-by-richard-b-levine-2ET26B2.jpg)
Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. The king of blue jeans,
![NewJeans is getting all the "attention," more than 100 companies are sending love calls to the rookie girl group to be their brand models | allkpop NewJeans is getting all the "attention," more than 100 companies are sending love calls to the rookie girl group to be their brand models | allkpop](https://www.allkpop.com/upload/2022/10/content/121738/web_data/allkpop_1665610948_untitled-1.jpg)
NewJeans is getting all the "attention," more than 100 companies are sending love calls to the rookie girl group to be their brand models | allkpop
![Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/22/23a1cbb7-2603-40a6-be61-224d74f29824_2902649e.jpg?itok=oQT0XgPJ&v=1684726356)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![16 Jeans Sulee Brand New Men's Jeans Business Casual Elastic jeans @ Best Price Online | Jumia Kenya 16 Jeans Sulee Brand New Men's Jeans Business Casual Elastic jeans @ Best Price Online | Jumia Kenya](https://ke.jumia.is/unsafe/fit-in/500x500/filters:fill(white)/product/81/8321261/1.jpg?4195)
16 Jeans Sulee Brand New Men's Jeans Business Casual Elastic jeans @ Best Price Online | Jumia Kenya
![New jeans from Swedish company Denim Demon. I don't know what I love better, the color of the Japanese denim, the rainbow selvedge, the beautiful stitching embr… New jeans from Swedish company Denim Demon. I don't know what I love better, the color of the Japanese denim, the rainbow selvedge, the beautiful stitching embr…](https://i.pinimg.com/736x/73/4a/3c/734a3cbafc6217ae7208576d9c763ae5.jpg)